MY PORTFOLIO – FASHION PHOTOSHOOT CATALOG AND VIDEO – PART 3

COLLECT FASHION CONSULTING

Fashion catalog and video for a client

Art director and stylist – Inez Ribeiro Devereaux –

The Year 2010

 

First all told to everybody about the concept for our day shoot. What’s the story we want to tell? At that time the collection theme was grunge and 90’s Seattle rock bands. We did a lot of the creative choices was being tackled during pre-production in the brief and mood boards. My staff and I decide to choose as a location one old market in my city. In practice, I communicated my ideas to the photographer in terms of results, and leave it to the photographer to achieve those results. I briefed the photographer on the mood they need the models to express, and the photographer is the one who directs the models. I gave reference images for how the light should look, and the grunge mood and the photographer told his assistants how to set up the actual lights. I also gave a directly brief the make-up artist or stylist and my assistants. After that, my assistants and I start looking for scene objects and accessories. I this case we brought musical instruments, skates, cables and everything else to transform the location in a rock concert. We LOVE THE RESULTS ANS OUR CLIENT TOO!

 

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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010

lookbook

The lookbook purpose is to convey the mood of the collection while showcasing it to potential retail/online buyers. These can be presented in print or a digital format. unlike a fashion photography campaign, the one of the most important part of photographing a fashion lookbook is a more precise continuity, and the ability to showcase the features of each item and reference number to make the buyer’s shop easier.

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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director  and stylist Inez Ribeiro Devereaux- 2010
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Fashion catalog and video – Art director and stylist  Inez Ribeiro Devereaux- 2010

Thanks for your reading!

Inez Ribeiro Devereaux

 

MY PORTFOLIO – PART 2 COLLECT FASHION CONSULTING 2008

COLLECT FASHION

Comprehensive Consulting & Outsourcing   2008

At that time we provided comprehensive design and product development support. Whether the brand needs consulting services or a complete design & development team, we use our industry expertise,  company best practices, and global network to help create an outstanding product.

COLLECT FASHION LOGO

This is my company logo postcard

collect fashion photo
I in my office

My office worked directly with the fashion designers to help them build a new fashion collection. As a Fashion consultant, I advise customers in making fashion decisions. I give recommendations on individual pieces, entire outfits, color palettes, the theme of the collection, best current trends, styles, and fabrics. This involves listening to the customer’s needs and understanding each individual client in order to personalize and tailor suggestions to the client’s aesthetic preferences and brand style, price range and target market. One of the most important task as a Fashion Consultant remains up-to-date with marketplace trends and current fashions while maintaining a timeless knowledge of fashion principles. Analyze seasonal trends and implement them into their client recommendations and are expected to be experts in the field. Because the fashion industry is constantly changing, we regularly update current fashion trends in order to develop new collections and concepts for clients.

release

Concept Creation & Trend

We created seasonal design concepts by presenting concept decks, mood boards, trend call-out sheets, color palettes, and fabrications. We also advised our customers  on design concepts based on constant trend forecasting, market research, sample shopping, etc

Fashion catalog for the brand

I need to know the right location to tell the collection story. The copywriting has to merge. We have to edit thousands and thousands of photos and work with a re-toucher.

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Creative direction and concept made by me

I’ve discussed every detail down with my staff to the hair and make-up and every accessory.

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Creative direction and concept made by me

For this collaborative process, I’ve preferred to share visuals — from sketches to inspiration photos—with the client. These might show everything from different makeup looks to hairstyles. Then I bring all the final picks together in a photography brief. Basically, it’s a highly visual creative brief that outlines the entire photoshoot.

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Creative direction and concept made by me

We might spend one or two days at the shoot, but the planning might take weeks, When we go in, we already know we’re going to shoot this girl in front of this wall. We know what shirt and makeup she’ll be wearing.

I sketched out the concept for each and every shoot. Often, we take a scouting photo ahead of the final shoot day, too. This allows us to check out the best lighting. And on shoot day, all this advance planning means the team might capture twice as many shots.

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Creative direction and concept made by me

I choose photographers wisely. I only use photographers who listen to me. The photographer needs to understand every detail I need.

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Creative direction and concept made by me

In that job, we shoot in outdoor and indoor at the studio

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Creative direction and concept made by me
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Creative direction and concept made by me
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Creative direction and concept made by me
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Creative direction and concept made by me
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Creative direction and concept made by me
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Creative direction and concept made by me

Campaign development

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Creative direction and concept made by me

lookbook photoshoot

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Creative direction and concept made by me
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Creative direction and concept made by me
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Creative direction and concept made by me
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Creative direction and concept made by me
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Creative direction and concept made by me

Color palettes and patterns Development

 This includes a color palette, style guide, exclusive prints, and patterns.  By creating these assets alongside your apparel products, we ensure strong visual cohesion throughout every aspect of our brand customers.

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Creative pattern and palette color made by me

Sketch Design

We sketched an entire collection based on the brand’s concept and ideas. This included front and back silhouettes in black & white and in color. Communication and frequent updates. My design team sketches the collection based on our client ideas and concept for their brand. This includes technical design, pattern, and photo.  We had constant communication with our team throughout the design process, and ensure that our true vision is realized.

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Data sheet with clothes design made by me

Mood board – Theme collection

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Theme collection mood board made by me
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Theme collection mood board made by me
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Theme collection mood board made by me
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Theme collection mood board made by me
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Theme collection mood board made by me

Thanks for your reading!

Inez Ribeiro Devereaux

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

file:///C:/Users/inez/Downloads/Apresenta%C3%A7%C3%A3o%20portifolio%20inez%20ribeiro%20(1).pdf

 

 

MY PORTFOLIO AS FASHION DESIGNER 1982 -2010 – PART 1

My first catalog to my own company named Rottulo in 1982.

ROTTULO1This is one of those pages of my first fashion catalog from my company named ROTTULO

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I started t my own fashion business with my mom in 1980 and the company grows fast and we working during 11 years creating RTW fashion collectionS 2 times a year and selling our products for all states in Brazil. My tasks is: create and visualise theme ideas and producing a design by hand or using computer-aided, sourcing, selecting and buying fabrics, trims, fastenings and embellishments adapting existing designs for mass production, developing patterns to be cut and sewn into sample garments and supervising the creation of these, including fitting, detailing and adaptations and also managing marketing, finances and other business activities. Development prints, patterns, label, tags, metal, elaborate the color pallet for the season, supervise the photo shooting for catalogs, and much more.

Here some invitations postcard I made by hand because at this time we don’t have a computer!

Summer 1988 invitation
Postcard invitation summer 1988 ROTTULO
1 invitation 1986
Postcard invitation winter 1986 ROTTULO

After 11 years I was invited to be a fashion designer in another big company in Brazil named Vide Bula Jeanswear where I worked during 10 years, creating collections 3 times a year, traveling to Europe, USA and Asia searching for new trends and doing all functions as a fashion designer.

Invitation Fall 1990Paper tags and invitation

Some woven labels I created to use in our clothes.

Labels


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VIDE BULA

Vide Bula summer 1997 – LA

CALIFORNIA
Vide Bula summer 1997 – LA

Vide Bula summer 1998 – Miami

VBMIAMI
Vide Bula summer 1998 – Miami

Vide Bula summer 2000 – Brazil

VIDEBULABAHIA2000
Vide Bula summer 2000 – Brazil

Vide Bula Fall 1997- Brazil

VIDEBULASAOPAULO
Vide Bula Fall 1997- Brazil

Vide Bula Summer  1997- Brazil

VIDEBULACASARAO
Vide Bula Summer  1997- Brazil

Vide Bula Fall 1998 –  Brazil

BOXE
Vide Bula Fall 1998 –  Brazil

Vide Bula Fall 2001 – Brazil

BRITISH
Vide Bula Fall 2001 – Brazil

Vide Bula Fall 1999 – Brazil

JEISA
Vide Bula Fall 1999 – Brazil

Vide Bula Summer 1998 –  Brazil

LOOK BOOK
Vide Bula Summer 1998 –  Brazil

Vide Bula fall 2000 –  Brazil

LOOK BOOK 2
Vide Bula fall 2000 –  Brazil

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DTA FASHION INDUSTRY

DTA IZABELI 2
2008 DTA catalog with Isabeli Fontana

10 years later I started working in another fashion company called DTA as a fashion designer, product development, visual merchandiser as well. I’m glad I saved some of my cards. I created the white and blue pattern and drew the clothes, I approved the prototype and supervised the photoshoot lookbook. Here I show you some clothes design and pattern I did.

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My sketches to summer 2010 DTA
DTA TAKE OFF
My sketches for DTA/ TAKE OFF Summer 2009 Collection
inez apparel design
My sketches for DTA PLUS Winter 2009 Collection
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My sketches for DTA PLUS Winter 2009 Collection
DTA PIANO
Fall/winter 2008 DTA
FICHA TEC3
My sketches for DTA PLUS summer 2009 Collection
DTA TAKE OFF2
My sketches for TAKE OFF Winter 2009 Collection

My co-workers and I developed tags, jeans embroidery labels and everything else to create a wonderful fashion collection.

DTA summer 2005  catalog – Brazil

DTA ISABELI
DTA summer 2005

DTA summer 2008  catalog – Brazil

DTA BOHO
DTA summer 2008

DTA summer 2007  catalog – Brazil

DTA MIRO
DTA summer 2007

DTA Fall 2007 catalog – Brazil

DTA FLECHA
DTA Fall 2007

DTA summer 2008 catalog – Brazil

DTA BRUNET
DTA summer 2008

DTA summer 2006 catalog – Brazil

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DTA summer 2006 catalog

 

I’d like to thank each one of you who worked with me because without you guys I do not have a successful career like I have today. thank you very much!

YOU’RE IN MY HEART FOREVER! 🙂

Inez Ribeiro Devereaux

 

TOP TEN COLORS 2018/19 FALL/WINTER FASHION TRENDS FORECAST

As a fashion designer, I’m missing my fashion and trend research. I decided today to make a compilation of colors for the fall-winter 2018. I love doing this work so I chose images that help to understand these colors. I hope you like it.

 Each season the team at the Pantone Color Institute creates the Pantone Fashion Color Trend Report; a color overview highlighting the top colors fashion designers showing at NY Fashion Week will be featuring in their collections for the upcoming season. With color on the catwalk, a key indicator of the color stories we can expect to see showing up across all areas of design, the Pantone Fashion Color Trend Report is your easily accessible guide to the season’s most important color trends.

Pantone Fall 2018 Fashion Colors from NYFW & LFW Autumnal hues that evoke the feeling of leaves on the forest floor, rich plumage and twilight reveal a modern fall palette of deep and rich tones with outbursts of colorful surprise. The colors are clearly plucked from sources that spread from the soil to the sky. The richness of the colors for New York and London Fashion Weeks is undeniable, but they do not appear heavy or in any way weighed down, especially against the bright, crisp colors that add levity to the palette.

PANTONE COLORS CROPFALL WINTER 2018

Pantone 19-1536 Red Pear

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Pantone 19-1536 Red Pear
The beautifully, deliciously rich color dubbed Red Pear leads the lineup of the Pantone fall 2018 color trends. The color is just one shade shy of maroon, with such depth in the color that it would work as a base for a pattern, a stunning nail color, and any of the million different options in between.

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Pantone 18-1549 Valiant Poppy

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Pantone 18-1549 Valiant Poppy
Valiant Poppy has undoubtedly been on multiple runways purely for the vibrancy of this shade of red. This is a color that is striking in both depth and hue; everything made using this color will be simmering with the fading warmth of fall.

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Pantone 18-4048 Nebulas Blue

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Pantone 18-4048 Nebulas Blue
The lighter side of the depth and weight of twilight is Nebulas Blue. It is the fall 2018 color that winks through the tops of the trees in the early evening and is certainly going to inspire jaw-dropping designs. This is the blue that is sure to pop in the fall 2018 patterns and prints as well.

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Pantone 15-0850 Ceylon Yellow

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Pantone 15-0850 Ceylon Yellow
Ceylon Yellow has a healthy dose of green to it and has been linked to a spicy mustard already. Typically, a comparison to a beloved food or condiment is a pretty good sign. Beautiful leathers in this strong fall 2018 color will fare as well as accent pieces.

fall_winter_2018_2019_Pantone_colors_trends_Ceylon_Yellow

Pantone 15-0625 Martini Olive

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Pantone 15-0625 Martini Olive
The Martini Olive shade chosen by Pantone will certainly be the perfect bridge between colors that fall needs to lighten it up the season’s palette. This is the ideal shade of green for fall, not too dark, deep or dismal, as many fall and winter shades of green can tend to be.

 

fall_winter_2018_2019_Pantone_colors_trends_Martini_Olive

Pantone 16-1255 Russet Orange

 

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Pantone 16-1255 Russet Orange
Russet Orange is one of the brightest Pantone fall 2018 colors mimicking the fallen leaves. The color will be excellent on all fabrics and even more interesting as a nail lacquer. With just a light touch of imagination millions of options are available and muted only the slightest bit.

fall_winter_2018_2019_Pantone_colors_trends_Russet_Orange

Pantone 18-3838 Ultra Violet

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Pantone 18-3838 Ultra Violet
Pantone’s 2018 color of the year, Ultra Violet is pure purple without too much of either of its base colors. The perfectly blended shade is the beautiful hue with depth and softness. The color is described as imaginative and inventive, and it embodies both of these descriptions perfectly, likely looking beautiful paired in any capacity with the other Pantone fall 2018 color trends on the palette or the typical fall and winter shades.

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Pantone 15-3520 Crocus Petal

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Pantone 15-3520 Crocus Petal
Crocus Petal is the lightest yet most romantic of the Pantone fall 2018 colors on the palette. It is soft and reminiscent of the last vestiges of the spring and summer bouquets, showing the resilience of the last of the lightest purple-toned Ornamental Allium determined to bloom before winter.

fall_winter_2018_2019_Pantone_colors_trends_Crocus_Petal

Pantone 12-0740 Limelight

limelight

Pantone 12-0740 Limelight
Limelight is bright and “pungent” as described by Pantone. The shade is the lightest and brightest of the Pantone 2018 colors offered for the fall palette, just a touch brighter than the yellow of the fallen leaves people like to collect during fall.

 

fall_winter_2018_2019_Pantone_colors_trends_Limelight

Pantone 18-5025 Quetzal Green

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Pantone 18-5025 Quetzal Green
Quetzal Green is the truest epitome of bright yet deep. The color will not be confused with any other shade. The color is nothing short of a sensational mix of blues and greens that is sure to be on the runways of the biggest fashion houses.

fall_winter_2018_2019_Pantone_colors_trends_Quetzal_Green

Thanks to:

https://kaboompics.com/

https://unsplash.com/

https://www.pexels.com/

https://glowsly.com/pantone-fall-2018-colors-trends/

https://www.weconnectfashion.com/businesses/jessica-jones

https://www.weconnectfashion.com/businesses/design-options-inc

https://www.pantone.com/fashion-color-trend-report-new-york-fall-winter-2018

 

Inez Devereaux