Art director and stylist – Inez Ribeiro Devereaux –
The Year 2010
First all told to everybody about the concept for our day shoot. What’s the story we want to tell? At that time the collection theme was grunge and 90’s Seattle rock bands. We did a lot of the creative choices was being tackled during pre-production in the brief and mood boards. My staff and I decide to choose as a location one old market in my city. In practice, I communicated my ideas to the photographer in terms of results, and leave it to the photographer to achieve those results. I briefed the photographer on the mood they need the models to express, and the photographer is the one who directs the models. I gave reference images for how the light should look, and the grunge mood and the photographer told his assistants how to set up the actual lights. I also gave a directly brief the make-up artist or stylist and my assistants. After that, my assistants and I start looking for scene objects and accessories. I this case we brought musical instruments, skates, cables and everything else to transform the location in a rock concert. We LOVE THE RESULTS ANS OUR CLIENT TOO!
Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010
lookbook
The lookbook purpose is to convey the mood of the collection while showcasing it to potential retail/online buyers. These can be presented in print or a digital format. unlike a fashion photography campaign, the one of the most important part of photographing a fashion lookbook is a more precise continuity, and the ability to showcase the features of each item and reference number to make the buyer’s shop easier.
Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010Fashion catalog and video – Art director and stylist Inez Ribeiro Devereaux- 2010
At that time we provided comprehensive design and product development support. Whether the brand needs consulting services or a complete design & development team, we use our industry expertise, company best practices, and global network to help create an outstanding product.
This is my company logo postcard
I in my office
My office worked directly with the fashion designers to help them build a new fashion collection. As a Fashion consultant, I advise customers in making fashion decisions. I give recommendations on individual pieces, entire outfits, color palettes, the theme of the collection, best current trends, styles, and fabrics. This involves listening to the customer’s needs and understanding each individual client in order to personalize and tailor suggestions to the client’s aesthetic preferences and brand style, price range and target market. One of the most important task as a Fashion Consultant remains up-to-date with marketplace trends and current fashions while maintaining a timeless knowledge of fashion principles. Analyze seasonal trends and implement them into their client recommendations and are expected to be experts in the field. Because the fashion industry is constantly changing, we regularly update current fashion trends in order to develop new collections and concepts for clients.
Concept Creation & Trend
We created seasonal design concepts by presenting concept decks, mood boards, trend call-out sheets, color palettes, and fabrications. We also advised our customers on design concepts based on constant trend forecasting, market research, sample shopping, etc
Fashion catalog for the brand
I need to know the right location to tell the collection story. The copywriting has to merge. We have to edit thousands and thousands of photos and work with a re-toucher.
Creative direction and concept made by me
I’ve discussed every detail down with my staff to the hair and make-up and every accessory.
Creative direction and concept made by me
For this collaborative process, I’ve preferred to share visuals — from sketches to inspiration photos—with the client. These might show everything from different makeup looks to hairstyles. Then I bring all the final picks together in a photography brief. Basically, it’s a highly visual creative brief that outlines the entire photoshoot.
Creative direction and concept made by me
We might spend one or two days at the shoot, but the planning might take weeks, When we go in, we already know we’re going to shoot this girl in front of this wall. We know what shirt and makeup she’ll be wearing.
I sketched out the concept for each and every shoot. Often, we take a scouting photo ahead of the final shoot day, too. This allows us to check out the best lighting. And on shoot day, all this advance planning means the team might capture twice as many shots.
Creative direction and concept made by me
I choose photographers wisely. I only use photographers who listen to me. The photographer needs to understand every detail I need.
Creative direction and concept made by me
In that job, we shoot in outdoor and indoor at the studio
Creative direction and concept made by meCreative direction and concept made by meCreative direction and concept made by meCreative direction and concept made by meCreative direction and concept made by meCreative direction and concept made by me
Campaign development
Creative direction and concept made by me
lookbook photoshoot
Creative direction and concept made by meCreative direction and concept made by meCreative direction and concept made by meCreative direction and concept made by meCreative direction and concept made by me
Color palettes and patterns Development
This includes a color palette, style guide, exclusive prints, and patterns. By creating these assets alongside your apparel products, we ensure strong visual cohesion throughout every aspect of our brand customers.
Creative pattern and palette color made by me
Sketch Design
We sketched an entire collection based on the brand’s concept and ideas. This included front and back silhouettes in black & white and in color. Communication and frequent updates. My design team sketches the collection based on our client ideas and concept for their brand. This includes technical design, pattern, and photo. We had constant communication with our team throughout the design process, and ensure that our true vision is realized.
Data sheet with clothes design made by me
Mood board – Theme collection
Theme collection mood board made by meTheme collection mood board made by meTheme collection mood board made by meTheme collection mood board made by meTheme collection mood board made by me
My first catalog to my own company named Rottulo in 1982.
This is one of those pages of my first fashion catalog from my company named ROTTULO
I started t my own fashion business with my mom in 1980 and the company grows fast and we working during 11 years creating RTW fashion collectionS 2 times a year and selling our products for all states in Brazil. My tasks is: create and visualise theme ideas and producing a design by hand or using computer-aided, sourcing, selecting and buying fabrics, trims, fastenings and embellishments adapting existing designs for mass production, developing patterns to be cut and sewn into sample garments and supervising the creation of these, including fitting, detailing and adaptations and also managing marketing, finances and other business activities. Development prints, patterns, label, tags, metal, elaborate the color pallet for the season, supervise the photo shooting for catalogs, and much more.
Here some invitations postcard I made by hand because at this time we don’t have a computer!
After 11 years I was invited to be a fashion designer in another big company in Brazil named Vide Bula Jeanswear where I worked during 10 years, creating collections 3 times a year, traveling to Europe, USA and Asia searching for new trends and doing all functions as a fashion designer.
Some woven labels I created to use in our clothes.
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VIDE BULA
Vide Bula summer 1997 – LA
Vide Bula summer 1997 – LA
Vide Bula summer 1998 – Miami
Vide Bula summer 1998 – Miami
Vide Bula summer 2000 – Brazil
Vide Bula summer 2000 – Brazil
Vide Bula Fall 1997- Brazil
Vide Bula Fall 1997- Brazil
Vide Bula Summer 1997- Brazil
Vide Bula Summer 1997- Brazil
Vide Bula Fall 1998 – Brazil
Vide Bula Fall 1998 – Brazil
Vide Bula Fall 2001 – Brazil
Vide Bula Fall 2001 – Brazil
Vide Bula Fall 1999 – Brazil
Vide Bula Fall 1999 – Brazil
Vide Bula Summer 1998 – Brazil
Vide Bula Summer 1998 – Brazil
Vide Bula fall 2000 – Brazil
Vide Bula fall 2000 – Brazil
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DTA FASHION INDUSTRY
2008 DTA catalog with Isabeli Fontana
10 years later I started working in another fashion company called DTA as a fashion designer, product development, visual merchandiser as well. I’m glad I saved some of my cards. I created the white and blue pattern and drew the clothes, I approved the prototype and supervised the photoshoot lookbook. Here I show you some clothes design and pattern I did.
My sketches to summer 2010 DTAMy sketches for DTA/ TAKE OFF Summer 2009 CollectionMy sketches for DTA PLUS Winter 2009 CollectionMy sketches for DTA PLUS Winter 2009 CollectionFall/winter 2008 DTAMy sketches for DTA PLUS summer 2009 CollectionMy sketches for TAKE OFF Winter 2009 Collection
My co-workers and I developed tags, jeans embroidery labels and everything else to create a wonderful fashion collection.
DTA summer 2005 catalog – Brazil
DTA summer 2005
DTA summer 2008 catalog – Brazil
DTA summer 2008
DTA summer 2007 catalog – Brazil
DTA summer 2007
DTA Fall 2007 catalog – Brazil
DTA Fall 2007
DTA summer 2008 catalog – Brazil
DTA summer 2008
DTA summer 2006 catalog – Brazil
DTA summer 2006 catalog
I’d like to thank each one of you who worked with me because without you guys I do not have a successful career like I have today. thank you very much!
As a fashion designer, I’m missing my fashion and trend research. I decided today to make a compilation of colors for the fall-winter 2018. I love doing this work so I chose images that help to understand these colors. I hope you like it.
Each season the team at the Pantone Color Institute creates the Pantone Fashion Color Trend Report; a color overview highlighting the top colors fashion designers showing at NY Fashion Week will be featuring in their collections for the upcoming season. With color on the catwalk, a key indicator of the color stories we can expect to see showing up across all areas of design, the Pantone Fashion Color Trend Report is your easily accessible guide to the season’s most important color trends.
Pantone Fall 2018 Fashion Colors from NYFW & LFW Autumnal hues that evoke the feeling of leaves on the forest floor, rich plumage and twilight reveal a modern fall palette of deep and rich tones with outbursts of colorful surprise. The colors are clearly plucked from sources that spread from the soil to the sky. The richness of the colors for New York and London Fashion Weeks is undeniable, but they do not appear heavy or in any way weighed down, especially against the bright, crisp colors that add levity to the palette.
Pantone 19-1536 Red Pear
Pantone 19-1536 Red Pear
The beautifully, deliciously rich color dubbed Red Pear leads the lineup of the Pantone fall 2018 color trends. The color is just one shade shy of maroon, with such depth in the color that it would work as a base for a pattern, a stunning nail color, and any of the million different options in between.
Pantone 18-1549 Valiant Poppy
Pantone 18-1549 Valiant Poppy
Valiant Poppy has undoubtedly been on multiple runways purely for the vibrancy of this shade of red. This is a color that is striking in both depth and hue; everything made using this color will be simmering with the fading warmth of fall.
Pantone 18-4048 Nebulas Blue
Pantone 18-4048 Nebulas Blue
The lighter side of the depth and weight of twilight is Nebulas Blue. It is the fall 2018 color that winks through the tops of the trees in the early evening and is certainly going to inspire jaw-dropping designs. This is the blue that is sure to pop in the fall 2018 patterns and prints as well.
Pantone 15-0850 Ceylon Yellow
Pantone 15-0850 Ceylon Yellow
Ceylon Yellow has a healthy dose of green to it and has been linked to a spicy mustard already. Typically, a comparison to a beloved food or condiment is a pretty good sign. Beautiful leathers in this strong fall 2018 color will fare as well as accent pieces.
Pantone 15-0625 Martini Olive
Pantone 15-0625 Martini Olive
The Martini Olive shade chosen by Pantone will certainly be the perfect bridge between colors that fall needs to lighten it up the season’s palette. This is the ideal shade of green for fall, not too dark, deep or dismal, as many fall and winter shades of green can tend to be.
Pantone 16-1255 Russet Orange
Pantone 16-1255 Russet Orange
Russet Orange is one of the brightest Pantone fall 2018 colors mimicking the fallen leaves. The color will be excellent on all fabrics and even more interesting as a nail lacquer. With just a light touch of imagination millions of options are available and muted only the slightest bit.
Pantone 18-3838 Ultra Violet
Pantone 18-3838 Ultra Violet
Pantone’s 2018 color of the year, Ultra Violet is pure purple without too much of either of its base colors. The perfectly blended shade is the beautiful hue with depth and softness. The color is described as imaginative and inventive, and it embodies both of these descriptions perfectly, likely looking beautiful paired in any capacity with the other Pantone fall 2018 color trends on the palette or the typical fall and winter shades.
Pantone 15-3520 Crocus Petal
Pantone 15-3520 Crocus Petal
Crocus Petal is the lightest yet most romantic of the Pantone fall 2018 colors on the palette. It is soft and reminiscent of the last vestiges of the spring and summer bouquets, showing the resilience of the last of the lightest purple-toned Ornamental Allium determined to bloom before winter.
Pantone 12-0740 Limelight
Pantone 12-0740 Limelight
Limelight is bright and “pungent” as described by Pantone. The shade is the lightest and brightest of the Pantone 2018 colors offered for the fall palette, just a touch brighter than the yellow of the fallen leaves people like to collect during fall.
Pantone 18-5025 Quetzal Green
Pantone 18-5025 Quetzal Green
Quetzal Green is the truest epitome of bright yet deep. The color will not be confused with any other shade. The color is nothing short of a sensational mix of blues and greens that is sure to be on the runways of the biggest fashion houses.
This is one of those pages of my first fashion catalog from my company named ROTTULO
I am perfectly 
